Sedona Soul stands out for its skillful use of patterns and illustrations, which play into the concept of the festival’s genre and location, creating a visually engaging experience. The vibrant color palette is applied with precision, ensuring the colors remain controlled and balanced, adding energy without overwhelming the viewer. The identity is full of character and memorable, while the system remains cohesive across all touchpoints. Thoughtful compositions in the deliverables further elevate the design, with each element meticulously placed to guide the viewer's eye and support the narrative. Out of all the submissions, Bella's careful execution, skilled use of typography and color, and consistent brand system made it the one we kept coming back to.

Superfusão stands out due to its bold and confident execution, showcasing a creative approach that feels playful and innovative. It’s fresh, exciting, and captured our attention immediately. This project shows that, when done right, taking creative risks and infusing personality into your work can truly pay off. By using just two colors, Jayden manages to create depth and complexity, making a limited color palette feel dynamic and striking. The choice to work within such constraints adds a layer of sophistication, proving that even simplicity can yield impressive results. The overall feel of the project is professional and polished, giving it an authentic, real-world quality that resonates with us. This balance of creativity and professionalism is what makes this project so special.

The 2024 Trustee Scholar Awards branding stands out due to its exceptional art direction from concept to execution. The use of gradients and color captures the spirit of "technicolor," seamlessly translating into both print and photography elements. The portraits are particularly striking, with background colors and lighting working in harmony to highlight the subject, creating visually stunning images. Additionally, the motion design is carefully crafted, bringing the concept to life and emitting an aura of pride and wonder. Every aspect of the project is evidently designed to ensure a cohesive and powerful visual experience.